How to Advise Your Individual Plan Customers
What to advise your clients ….? Look no further than the recently posted CEO Corner, where EBRM’s Jeff Kubik shares four recommendations to brokers on how to effectively market and service their Individual Health Insurance clients.
Actual Impact of
Patient Protection and Affordable Care Act (PPACA)
PPACA AND CHILD ONLY POLICIES
The
impact of PPACA is being felt by businesses large and small as
the new regulations have left your clients with fewer health
insurance choices and significantly higher health insurance rates.
The most current example of how PPACA is influencing health
insurance coverage is the
loss of affordable child only policies in the state of Illinois.
Health
insurance carriers have been advised the PPACA Law requires that
any insurance company which offers affordable stand alone children’s
health care polices will be required to issue these policies
regardless of the
child’s health.
This is the equivalent of the Federal Government requiring auto
insures to insure new drivers retroactively after they crash their
car.
Every
major health insurance carrier in the state is withdrawing their
Child Only policies from the market. Any carrier that remains or
re-enters the Child Only market will do so with a substantially
more costly product.
In
essence, PPACA has destroyed this affordable product for
families to cover their children.
It is
important that your clients be informed of the true consequences of
this ill-conceived legislation.